Department of Marketing and Logistics Management

History

From facing rapid changing tendency of globalization and liberalization in commercial operation environment,

marketing and logistics have seen as two of the high value-added links to contemporary supply chains in all

industries in Taiwan with the mounting demand for the multidisciplinary human resources. Thedepartment

officially established in 2003, which, currently offers 3 types of educational systems (night session of

four-year full time BS since 2006; regulation session of four-year full time BS since 2007 and two-year

full time BS since 2012), which now contains a total of 19 classes.

Mission and Development

The department offers innovation and creation-driven education in marketing and logistics studies through

quality lecturing, professional training and consulting activities in the fields of marketing, distribution, exhibition,

supply chain management. Two major objectives of in the department focus on deliver studentscomprehensive

marketing and logistics concepts, knowledge, skills, and practical capabilities (e.g. logistics application system,

internet marketing, chain-store management, marketing planning, electronic commercial management,

international shipping, and other logistics-related fields courses). In addition, thedepartment has developed

two cross-border educational programs - "MICE (Meetings, incentives, conferences, and exhibitions)

management", and "Global logistics management", – for the purpose of assisting students extend their learning

capabilities to a wider scope for gaining comparative advantage in futurecareer life.

Feature

The department takes a multi-disciplinary approach to serve the diverse field of marketing and logistics management, spanning marketing planning, distribution management, logistics management and all industries whose success depends on the effective and efficient management of the flow of materials, information and financial resources. In doing so, it strives to be a key driver in Taiwan pursuit to become an international marketing and logistics excellence.

Multidisciplinary learning
Close connectivity with industry

The department's portfolio lies in providing practical knowledge both in marketing and logistics fields, and training talents for the marketing, distribution and logistics industries, addressing both commercial and practical needs. Reflecting the dynamic nature of the industries it serves, the department's educational activities have evolved over the decades. Greater emphasis is now placed on innovative digital marketing and, increasingly, on issues relating to exhibition marketing, e-commerce integration and global logistics. Specific subject areas are innovation and creation management, e-commerce, exhibition planning, retail service practice, international sea and aviation freight cargo management and global logistics management practice.

Professional services to the marketing, retail, distribution and logistics industries are also provided by the staff in the form of consultancy in such areas as efficiency and quality improvement studies, marketing and operational analysis, and exhibition fair practice. The department also runs various practical programs to meet specific industry needs
Developing competitive advantage

The department establishes to fulfill the educational and human resources needs of private- and public-sectors in Taiwan and the region. It helps them by leveraging state-of-the-art knowledge, cutting-edge expertise and best practice in marketing, distribution and logistics management, in order to achieve competitive advantages.

Location

2nd floor, General Teaching Building, 313, Sec. 1, Wunhua Rd., Banciao District, New Taipei City, 22050 Taiwan, R.O.C

Curriculum

Two major objectives of in the department focus on deliver students comprehensive marketing and logistics concepts, knowledge, skills, and practical capabilities. The curriculum design meets the current and future needs of marketing and logistics expertise in Taiwan. It builds skills and knowledge in marketing, commercial language skill, informational application in commerce, distribution management, cross-functional management, international business, global logistics etc. The program emphasizes active student participation and industry collaboration. To qualify for graduation, a four year full time student must complete at least 132 academic credits, including the followings:

Bachelor’s Degree Programs (BS)
4-year, Full time (day session)
30 credits of General University Requirements
65 credits of Discipline Specific Requirement
37 credits of free elective subjects

(Students are also required to complete at least 3 internship credits in order to graduate)

To qualify for graduation, a four year full time student (night session) must complete at least 128 academic

credits, including the followings:

Bachelor’s Degree Programs (BS)
4-year, Full time (day session)
credits of General University Requirements
credits of Discipline Specific Requirement
credits of free elective subjects

To qualify for graduation, a two year full time student must complete at least 74 academic credits, including the followings:

Bachelor’s Degree Programs
2-year, Full time
10 credits of General University Requirements
39 credits of Discipline Specific Requirement
25 credits of free elective subjects

Honor and Awards

The championship, Top marketing and sales 2014
The second runner-up, Top marketing and sales 2014
Group championship, 2014 MICE Destination Marketing Contest
The championship for marketing planning, 2014 MICE Destination Marketing Contest
The championship for most popular work , 2014 MICE Destination Marketing Contest
The championship for creative idea, 2014 MICE Destination Marketing Contest
The first runner up for Exhibition Booth design, 2014 MICE Destination Marketing Contest
The first runner up for living online, IC3 GS4, 2014
The first runner up for key applications, IC3 GS4, 2014
The second runner-up, college student green port proposal contest, 2014
The second runner-up , Tang Spa marketing idea proposal contest, 2014

Activities

Student club is awarded “Advanced (1st place)” in national college student club and activity evaluation in year of 2010, 2011, 2013, and 2014.
Golden Marketing Award (GMA) is hosted every year as a celebration for honoring students gained awards last year.

Tel: 02-2257-6167#1358　

Fax: 02-6621-5552

E-mail: mf100@mail.chihlee.edu.tw